SEM search engine marketing

Google sponsored ads through its Google Ads tool. Through segmentation, keywords and conversion tags with the purpose of generating quality leads.

Contrary to the SEOWith SEM, we position your business in the first results of Google for instantaneously by means of an advertising cost.

SEM-Kainos-Mexico Google Ads

We advertise your business on Google so that appear at the top of the search engine rankings instantly.

How do we do it?

Our SEM experts first understand the client's requirements.

We then develop a strategy that will help the client achieve their goals. We use advanced technology to track and report the performance of our SEM campaigns.

Keyword research

Keyword research is the backbone of any campaign. It is what is used to determine which keywords will be most effective for your campaign.

Tracking labels

To crawl the right results, you will need to use tags. Tags are used to define a category and are one of the most important elements of search engine marketing.

Once a tag is set up, it is extremely easy to track the results.


A conversion is what happens when a visitor takes an action you want them to take, such as filling out a form or making a purchase on your site.

Conversions can be measured by tracking how many people who saw an ad ended up doing something you wanted them to do, for example, signing up for your newsletter or downloading a white paper from your site.

SEM campaign management

Google Ads

The SEM strategy is one of the most effective ways to spread your message and drive traffic to your website. Plus, it's very easy to measure. You can see how much traffic and leads your ads generate using Google Analytics or other third-party tools.

Campaigns are managed by our agency and can be based on pay-per-click (PPC) or cost-per-impression (CPM).

The agency will create a campaign for you, write the ad copy and manage its placement on search engines such as Google, Bing and Yahoo!

They also manage the pay-per-click campaign, your monthly budget, etc.


SEM is the acronym for Search Engine Marketing. It is the promotion of products or services through paid advertising on search engines. The ads may appear in a separate box at the top of the search results page, or as highlighted text within the organic search results.

SEM includes both paid and organic search results, but organic listings are considered more valuable than paid listings because they are not as easily manipulated by advertisers and do not detract from the user experience. SEM can also refer to marketing activities that do not involve online advertising, such as direct mail, print media and public signage.

SEM, or search engine marketing, is the practice of using paid advertising to drive traffic to your website. Keyword-targeted ads (usually in the form of sponsored links) appear alongside organic search results on Google and other search engines.

SEM is an effective way to reach new customers, but it is also very competitive. By choosing the right keywords, writing compelling ad copy and bidding on high-value keywords at the right time, you can get the most out of SEM advertising.

Search engine marketing (SEM) is the process of promoting your website to potential customers through paid search, local ads and other types of online advertising on search engines such as Google, Yahoo and Bing.

When we search Google for results with a sponsored tag, these are paid ads.

When we search Google for results with an organic tag, these are the natural listings that appear in Google's search engine.

These listings can be the first 10 results or at least the first page of results. They can also be other pages such as the 2nd and 3rd.

SEM is a digital marketing strategy that uses paid advertising to drive traffic to your website.

SEM includes search engine marketing, social media advertising and display advertising.

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