What is advertising?
Advertising is a set of strategies whose objective is to publicize a product, service or brand in order to encourage its purchase.
It seeks to reinforce the company's presence in the market by reaching its target market. Likewise, it is in charge of transmitting a positive message related to its brand.
Based on current behaviors and values, generating a stimulus and shaping the public's behavior. This type of strategy is paid, since it appears in certain assigned places.
Organic and paid advertising.
There are two types of advertising in online business: organic and paid advertising.
Both methods are effective in meeting your objectives and marketing to your target market. You should analyze which method is better to obtain the desired results.
Organic Advertising
This first type seeks to generate ads or content that we see every day through social networks. There is no payment for brand positioning. The positioning offered is more natural.
It uses brand recognition and public participation. It creates what we now call word-of-mouth advertising, becoming more and more defined.
This method is the one most commonly used by companies. They take advantage of social networks and search engines, instead of saturating them with sales information.
Advantages
- It is a cost-effective method.
- Helps brand presence in social networks.
- Attract quality users, either through SEO or social networks.
- Generate valuable relationships with potential customers.
- It allows you to disseminate content through blogs, social networks, videos, among others.
- Improves the company's positioning.
- Provides relevant information about your product, service and brand.
Inorganic Advertising
Inorganic is also known as paid advertising. It is when a company pays for its content to appear in different places.
It creates brand recognition and attracts more people. This is reflected in online marketing, using Google Adwords, SEO, among other tools.
Advantages
- It has a wider reach, i.e., since it is paid, it allows you to expand your market and attract more visits to the site and create potential customers.
- It is an effective tool, giving results in a short time.
- They have a better view, having paid advertising allows you to have access to information about their performance. For example: how many people saw it, which audience it reached, etc.
- Better segmentation, according to the characteristics sought by the company, are divided into different groups.
